NEW YORK, NY--(Marketwired - Mar 16, 2015) - White Ops, a pioneer in online fraud detection, in honor of tax season, today reasserted its commitment to help the ad industry maximize its refund of the fraud tax that has been imposed on it for years and in 2015, is expected to exceed $6.3 billion. White Ops offers the industry's only cyber security-based advertising anti-fraud solution that can address display, video and mobile.

The challenge in bot fraud is that it has defied the detection and prevention measures by traditional and statistics-driven traffic auditing methods of the past decade. The extremely lucrative nature of ad fraud has driven criminal innovation and investment in advanced bot tools and obfuscation tactics. Bot fraud is not evenly distributed across display, video and mobile; is extremely capable of co-opting and mimicking human behavior, is only as sophisticated as it needs to be for a given situation, adapts to changing conditions in distribution and monitoring, and because of this continuous evolution, operates with relative impunity.

White Ops offers the world's first systematic, massively scalable, continuous anti-fraud solution for the entire digital advertising ecosystem that is based upon decades of cyber security experience battling fraudsters. Using evidence-based, deterministic technology and leveraging techniques of classic side channel analysis, White Ops is both frictionless to ad technologies and distribution mechanisms and invisible to bot operators, minimizing the ability to detect and adapt to changes in defensive posture. The major components of the White Ops solution include:

"Advertisers pay for tiny slices of human attention," said Tamer Hassan, co-founder and CTO at White Ops. "Bots have effectively made it seem that there is an endless supply of eyeballs on the Internet. Estimates and understanding of the scope of the problem in the industry has varied wildly and attempts to address the issues were a dark art that was largely based upon guesswork. The technology that White Ops brings shines a light on the true complexity of the problem and encompasses a suite of evidence-based capabilities utilizing knowledge of the adversary, sound cyber security expertise and the kind of scalability and customer service expected in the digital advertising sector."