Fri, Nov 7, 2014

BOSTON, MA--(Marketwired - Nov 6, 2014) - DataXu, a leading provider of programmatic marketing software, today announced the DataXu 97% Fraud-Free Guarantee.

If a client experiences a fraud rate of more than 3%, an automatic billing credit will be applied. The 97% Fraud-Free Guarantee applies to all DataXu clients globally, in all 50+ markets DataXu operates in. DoubleVerify, DataXu's partner in this effort, will provide the fraud detection and analysis to support the fraud-free guarantee.

"Fraud is a pervasive issue for the industry, and our clients are concerned," says Mike Baker, DataXu CEO. "When it comes to fraud, the most effective place to prevent it from entering this ecosystem is at the source, where the fraudsters themselves are paid. However, as a pure buy-side player, we're not seeing enough upstream accountability in the industry, so we're putting our customers' interests first by offering them the peace of mind that can only come with a guarantee."

DataXu has long used a defense-in-depth approach to fraud that combines the native fraud protection capabilities of the DataXu Platform with best-in-class partners to combat fraud. Now DataXu's customers will experience expanded protection from both pre-bid bot and site fraud, backed by the DataXu 97% Fraud-Free Guarantee.

"We're putting our money where our mouth is," continued Baker. "This is one step towards cleaning up the supply chain, and we look forward to seeing others in the industry follow suit and address this problem head on."

All DataXu clients will be automatically covered by the 97% Fraud-Free Guarantee beginning in Q1 2015 at no cost and with no action required. For more information about the guarantee, please visit: https://www.dataxu.com/fraud-free-guarantee/.

DataXu is a petabyte scale marketing cloud that enables marketers to better understand and engage their customers. Powered by Active Analytics™, the DataXu Marketing Cloud is a suite of applications that transform big data into better customer experience -- at the speed of life. Our software helps marketers focus their marketing investments and achieve optimal results across all available media formats, devices, channels, and buying modes. With thirteen offices in nine countries, DataXu is powering the digital transformation of the world's most valuable brands. Visit www.dataxu.com for more information.